India’s Blue Star partners Comfort Solutions to roll out Unitary Products in SL
July 17, 2017 – Blue Star Ltd., India’s leading air conditioning and refrigeration company, last week announced its partnership with Comfort Solutions as the official distributor in Sri Lanka for its Unitary Products range comprising room air conditioners, cassette air conditioners, floor standing air conditioners, water coolers, deep freezers, bottled water dispensers and ice cube machines.
The present Sri Lankan AC&R market is estimated at $ 50 million with an expected growth of 15% per annum.
Blue Star Head, International Business Group Dawood Bin Ozair (right) and Comfort Solutions Managing Director Upeka Perera launching the product range in Colombo last week – Pic by Ruwan Walpola
Sri Lanka’s current focus is on its long-term strategic and structural development as it is working towards a transition to an upper middle-income country. There are considerable investments being made in the expansion and development of the cities as well as in the launch of various government and private mega projects across hospitality, education, research, medical and tourism sectors. These sectors, along with the burgeoning residential segment, propel the demand for air conditioning and refrigeration products. Blue Star’s leadership of close to 75 years in the air conditioning and refrigeration industry in India, supported by the free trade agreement (ISFTA) between India and Sri Lanka, as well as the proximity between the two countries facilitating speedy and cost-effective logistics, makes it ideal for the company’s foray into the country.