sbe says $550m SLS Dubai Hotel and Residences reaches 60% completion


March 21, 2019 – International hospitality group says first property in the Middle East under SLS brand is on track to launch in Q3 2020

sbe, an international hospitality group, has said that 60% of the work on SLS Dubai Hotel and Residences, its first property in the Middle East under the SLS brand, has been completed and is on track to launch in Q3 2020.

In a statement, the group said that the 75-storey tower is being developed in partnership with World of Wonders Real Estate Development. Located in the Downtown district, the $550 million hospitality project consists of 254 hotel rooms, 371 residential units, 321 hotel apartments and will be one of the tallest hotels and residences in the region.

Featuring views of Dubai Creek and Burj Khalifa, the tower also hosts two infinity pools that are situated atop the tower, offering a 360-degree aspect of Dubai, the developer said. It added that the pools would be amongst the highest in the world.

The property will also feature signature sbe culinary concepts, a mixology lounge in the lobby and a rooftop nightlife venue, it said.

The US-based, sbe manages and operates several global hospitality brands. It pointed out that the SLS brand was an integral part of its global expansion, with plans in place for 25 additional locations internationally, including Washington DC, Buenos Aires and Cancun.

SLS Dubai will be an essential part the developer’s expansion in the Middle East and comes on the heels of successful openings of its restaurant brand Katsuya in Kuwait City, Dubai and most recently Abu Dhabi, the company statement said.

It added that the success of SLS Dubai speaks to the growth of sbe’s residential platform, which has seen 1,300 branded residential units sold to date, valued at $2 billion, with a further $2 billion in the pipeline.

In October 2018, sbe entered into a partnership with Accor, following the acquisition of a 50% stake in the company by the French multinational hospitality giant. This long-term investment will allow sbe to leverage Accor’s global hospitality platform, while remaining an independent luxury lifestyle operator, it said.

“We couldn’t be prouder to bring one of our signature brands to one of the world’s luxury capitals.” – said Sam Nazarian, Founder and CEO of sbe. “Dubai is not only the Middle East’s biggest tourism and business hub, but it is also the epicenter for all things luxury and we are so excited to be there. It is truly an honor to partner with World of Wonders Real Estate Development, I am confident that this is just the beginning of a long-lasting relationship with many more projects to come!”

“We are delighted to be partnering with sbe – who are fellow pioneers – on this landmark project,” added Mehmet Nazif Gunal, Founder and Chairman of World of Wonders Real Estate Development.

“SLS Dubai Hotel & Residences will bring a whole new concept of luxury living and boutique hospitality to Dubai. The UAE will soon witness the next level of an uber-modern and hyper-cool lifestyle destination, with sbe’s unique style running through all elements of design and execution. The brand’s proven global track record of delivering beyond expectations exactly mirrors our own development ethos, and the new property also dovetails perfectly with Dubai’s vision of world-class excellence and will be an outstanding addition to the city’s iconic skyline.”

sbe subsidiary Dakota Development, led by President Joe Faust, provided original concept development and design management services for the luxury project in collaboration with international architecture firm Aedas and interior design firm Bishop Design.



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